VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech
I wear two hats in the marketing industry.
I am a software product leader, currently serving as VP Platform Ecosystem at HubSpot, where I direct the company’s platform strategy and lead business programs for its technology partner ecosystem. Before that, I was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired by ScribbleLive in 2017.
Since 2008, I’ve also run the Chief Marketing Technologist blog, chiefmartec.com, with over 40,000 readers, analyzing topics at the intersection of marketing, technology, and management. I created the Marketing Technology Landscape, charting the growth of the marketing technology industry from a few hundred vendors to over 5,000. In 2014, I launched the MarTech conference, where I serve as the event’s program chair.
I am the author of “Hacking Marketing,” published by Wiley in 2016, and co-author of the article “The Rise of the Chief Marketing Technologist” published in Harvard Business Review in 2014. I am a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing.
Copyright 2020. Mark Allan Powers, Inc.