VIDEO ADDS THE HUMAN-TO-HUMAN EXPERIENCE TO YOUR BRAND
Nothing helps your audience identify and relate to your business than a solid brand video. Video and marketing go together like peanut butter and jelly. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
I turn your raw video footage into a story with serious wow power. The personal and professional use of video on social media is continuing to grow. I create mini-commercials for Facebook and Instagram, or I edit together highlights from your best Facebook Live feeds for an informational clip to use on the front page of your company’s website.
Consider the following statistics:
– 90 percent of consumers indicate product videos directly inform purchase decisions.
– 92 percent of videos viewed via mobile are shared compared to other modes of access.
– 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading.
– Companies utilizing video content strategies experience a 41 percent increase in traffic through web searches.
– Video offers the best return on investment.
MAKE THE SHIFT TO HAVE A VIDEO MARKETING STRATEGY
You’ve probably scrolled through your Facebook or Instagram feed and noticed that just about everything is a video. You probably also spend quite a bit of time getting sucked into these videos. Or how about jumping from video to video on Youtube? If you are running a business, it’s extremely important to make the shift towards having a video marketing strategy.
Visual content is the key to greater engagement, especially when videos are so shareable on social media. Audiences are about 10 times more likely to engage, share, and comment on video content compared to blogs or related social posts. In fact, videos on Facebook Business pages increase end-user engagement by 33%.
There are plenty of different types of videos out there and before I begin creating an effective content marketing strategy for clients I first make sure I have a solid understanding of your purpose before I sit down and create the video (or any other type of content, for that matter). I work closely with you to make sure both the type of video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
TRUST IS FUELED BY VIDEOS
So, you are ready to make the start for video marketing? Video marketing is a tangible way that makes your content shine and memorable. Did you know that Google appreciates videos? True! Google loves those sites where visitors spend a good amount of time. This high dwell time indicates. You have good and informational content for your visitors. This finally increases the chance of getting the right search result ranking.
I produce highly effective videos that are used as a marketing tool. I work closely with my clients so their videos explain ideas and concepts in a way that is clear, visual, and easily digestible for their audiences. It’s getting harder and harder to stand out. Facebook’s reach is dead. Instagram is crowded. Millions of blogs are produced every day. One thing’s for sure though. People love to watch a video. And the video blogging and marketing channels are still in the early days. So, let’s get started working on your video today! I will identify your product or services’ unique selling points, then create a short video highlighting them clearly and succinctly. I will use visual techniques to really underscore each one. I will conduct research to identify hot topics that your audience is concerned about.
Video Marketing Ideas
Create videos of people using your products and benefitting from your services.
Create how-to videos.
Use short, easily-digestible video for Instagram and Facebook stories and ads.
Try live streams like Youtube Live or Facebook Live or Instagram TV.
Answer FAQs in short videos on social media.
Below are a few client projects to give you an idea of my work.
CLIENT | MICHIGAN GUTTERMANThe client wanted a video to post organically on Facebook and to use for their Facebook advertising.
CLIENT | ELITE SPRINKLER SYSTEMS
Mark is the absolute best when it comes to digital marketing. His ability to identify and target an audience is amazing and I like how he uses creative design to tell my brand story. Mark’s approach to marketing definitely drives results and I highly recommend him for all of your marketing needs.
Mark has always been an insightful and creative marketer and his mentorship and friendship have frequently helped me see things clearly when trying to strategize my own marketing goals.
Mark is a visionary who gets things done. If you want to partner with someone who makes things happen, it’s people like Mark you want to sign an agreement with.
When it comes to creativity and bringing out the best in a company, Mark is really the right person, he does not just understand the project at hand but help bring out the best in the job. Mark is that good!
No one is more passionate about his work than Mark! He is a high energy, hardworking, and an extremely knowledgeable marketing professional.
I had the pleasure of working with Mark for 2+ years. Not only did he have the pleasant, positive and upbeat personality that kept us smiling; Mark was also an asset to the team in terms of innovation and how good he is at what he does. He played a key role in the strategy and development of the Global Web Strategy and worked tirelessly at it till it became a reality. He also strives to continuously improve by staying on the cutting edge of digital and infusing those best practices back into our team.
Mark is a true specialist in the digital marketing domain and possesses a keen understanding of how to align it with strategic marketing objectives and other marketing disciplines. He is extremely smart, direct in his communication, and responsive to his “customers” in marketing, He is a self-starter who sees what needs to be done and gets it done. Mark is an A-Player who I would welcome the opportunity to work with again.
Copyright 2020. Mark Allan Powers, Inc.