BRAND EXPERIENCE IS A MUST FOR BUSINESS GROWTH
There’s no arguing — planning in order to reach a business goal is essential. But what isn’t as clear are the elements that enable a company to reach its objective. Perhaps one of the most essential of those components is your brand experience. I believe a strong brand experience is now a philosophy spanning creative processes that can transform organizations.
If you want to be “memorable” you must weave your brand into the fabric of your customer’s day. We are in the midst of a marketing revolution that is moving much faster than most are aware. At one time, marketing was about contact. Then it became about engagement. Now it’s about inhabiting your customer’s world. People are hungry for clarity and stability. Life, as it was before, isn’t coming back and brands that have helped audiences find it has prioritized producing purposeful content. They’re speaking to people’s emotional, physical, and practical needs while leveraging the apps, platforms, and online destinations they use daily.
YOU MUST BE MEMORABLE
Brands must change their focus from trying to trigger an immediate sale to understanding the consumer’s lifestyle and routines.
Remaining relevant as a branding professional takes more than creativity. I realized years ago that brand experience can be a powerful conversion tool with the ability to turn strategy into tangible business results, companies in the healthcare, technology, economics, transportation, and entertainment segments are leaning on my expertise and investing in optimized brand strategies to support their next phase of growth. Embarking on a brand strategy project is an investment.
My clients know it takes dedication, time, resources, planning, and a collaborative, open mindset. In order for my clients to get true value from a strategy project, they must be able to clearly explain the strategy, its meaning, and its value to people across their organization. This is where the power of my brand strategies and years of experience comes into play.
REQUIRES MORE THAN JUST CREATIVE
Considering brand experience as an integral part of the success of a business requires more than just curating creative assets. Successful brand experience begins with an overall strategy that communicates messaging and usability to customers and the brand’s community. This integration of all aspects of a company’s DNA makes better branding an investment that will deliver sustainable results.
I TELL YOUR STORY
Developing a strategy doesn’t have to be hard, I work closely with my clients to distill their ideas into new content that creates an impactful, digestible, and simple story that takes their brand to a new level. I use creative design as a way of visually and emotionally bringing that strategic story to life.
My creative and strategic approach to telling your story helps people see a clear narrative, takes people along on the journey, and even makes the solution seem expected by the end. It’s a way of simplifying and making the strategy more human and grounded.
I am ready to help make your brand more MEMORABLE!
Mark is the absolute best when it comes to digital marketing. His ability to identify and target an audience is amazing and I like how he uses creative design to tell my brand story. Mark’s approach to marketing definitely drives results and I highly recommend him for all of your marketing needs.
Mark has always been an insightful and creative marketer and his mentorship and friendship have frequently helped me see things clearly when trying to strategize my own marketing goals.
Mark is a visionary who gets things done. If you want to partner with someone who makes things happen, it’s people like Mark you want to sign an agreement with.
When it comes to creativity and bringing out the best in a company, Mark is really the right person, he does not just understand the project at hand but help bring out the best in the job. Mark is that good!
No one is more passionate about his work than Mark! He is a high energy, hardworking, and an extremely knowledgeable marketing professional.
I had the pleasure of working with Mark for 2+ years. Not only did he have the pleasant, positive and upbeat personality that kept us smiling; Mark was also an asset to the team in terms of innovation and how good he is at what he does. He played a key role in the strategy and development of the Global Web Strategy and worked tirelessly at it till it became a reality. He also strives to continuously improve by staying on the cutting edge of digital and infusing those best practices back into our team.
Mark is a true specialist in the digital marketing domain and possesses a keen understanding of how to align it with strategic marketing objectives and other marketing disciplines. He is extremely smart, direct in his communication, and responsive to his “customers” in marketing, He is a self-starter who sees what needs to be done and gets it done. Mark is an A-Player who I would welcome the opportunity to work with again.
The first thing I noticed about Mark was his energy and enthusiasm regarding the technologies that he offers. You could see that he gets it and how by “connecting the dots” he could help others get it too! As I have gotten to know him more through his involvement with the Troy Chamber, I’m even more impressed by his dedication to his craft and support of the community.
It has been a great pleasure to work with Mark on multiple projects over the years. Radical new technologies coupled with innovative applications have seen us deliver exciting solutions for diverse clients. Mark is an inspiring, professional, and inspiring colleague.
“Mark is super creative and quick to deliver on brand. His creative design talent is Big Agency for a fraction of the Big Agency cost, making memorable impressions that your customers will love! A true win-win for your brand and business!”
Copyright 2020. Mark Allan Powers, Inc.